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How to protect
yourself from 'Negative
Option Marketing,' an online scam & rip off!
when you buy stuff on-line, you'll see a pop up ad
appear just after you've completed the transaction. Watch out! Your natural inclination
is to click on the big red X
in the top right corner of the box, right? DON'T do it! Doing
so could cost you more money than the product you just bought. You may
be on the verge of a computer scam.
on-line retailers, being of the greedy
not content to just sell you something, want more. They make
deals with on-line scammers so both can fleece you of your
According to Greg Ash, of the U.S. Federal Trade Commission:
see pop-up ads as a common form of negative option marketing."
With 'negative option marketing', companies take your silence (by not
clicking) as acceptance
and bill you until you opt-out or cancel. Ash says pop-ups are the
newest form of attack by unscrupulous marketers.
"Even hitting that X
to close the pop-up signs you up to the service," says Ash.
According to the FTC these sneaky pop-ups appear after you've
something online. The store is partnered with the marketer and gives
them your credit card number. Consumers don't know they're enrolled
until they notice the charge. Always check each and every line of your
credit card statement each month for charges you do not recognize.
COMPLAIN and stick it back to the rip-off artists! Fight back against
credit card fraud.
are TWO things you can do if you SUSPECT,
buying something on-line, that something fishy
is going on, because a pop-up has appeared out of nowhere.
The simplest cure for this, an action that will protect you
'negative option marketing,' is to press ALT + F4. If this is 'geek speak' to
here is what it means:
On the lower left of your keyboard you'll see a key marked 'Alt'
(without the quotes). Along the top of your keyboard you'll see a row
of keys, all starting with the letter 'F' and a number. These are
called 'Function Keys.' To SAVE
yourself from trouble and losing your money, press and hold down the Alt
key. Now, with it held
down, press the F4 key with your other hand. This will
close the pop-up and save you from grief.
A second 'cure' is to just reboot. Press the keys Ctrl + Alt
+ Del and
your computer will reboot. This is a little extreme, but it
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